After Nintendo jumped ship to focus on its own Direct showcases, everyone from EA to Sony started pouring more resources into shows that featured their games and only their games. Future blockbusters, surprise release dates, and even consoles were revealed at E3, because you could be sure absolutely no one who might be interested would miss them. For one week, all eyes were on the flood of info spilling out from the LA Convention Center. And as much as ReedPop says it wants to honor what makes E3 special, it’s not likely to stray too far from the formula that’s working for it. ReedPop-run conventions like PAX and Comic Con are far more fan-focused than even latter-day E3. In fact, that transition is likely to pick up speed with ReedPop in charge. ReedPop is wisely highlighting in-person experiences already. There’s no mention of what worked and what didn’t about E3, in ReedPop’s eyes, but it sounds like the event will continue its recent path toward becoming a fan convention as much as an industry expo. Here’s what ReedPop Global VP of Gaming Kyle Marsden-Kish has to say about the resurrected E3: “E3 2023 will be recognizably epic-a return to form that honors what’s always worked-while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”Īside from whatever that means, details are scarce on what E3 will look like under ReedPop. More importantly for E3 2023, it also runs conventions like PAX, New York Comic Con, and Star Wars Celebration. Echoing the recent consolidation of game developers, the group acquired Gamer Network in 2018, which includes websites like Eurogamer and the now-defunct USGamer. If you’ve followed the gaming industry at all in the past few years, you’ve probably heard of ReedPop.
E3’s new organizer is also responsible for PAX and New York Comic Con.